April 30th, 2012
Green Stories on Catalog Spree
Earth Month is over, and we’re proud to say that we’re #1 on Mashable’s list of 9 ideas to help you go green on Earth Day – along with more great coverage. We contributed $25,000 to plant 25,000 trees in the Pike National Forest in Colorado to aid reforestation. Why are we doing this? 53 million trees are cut down per year for catalogs in the United States, but as we move catalogs from the print, paper and postage paradigm to the digital experience, we will reduce the retail industry’s carbon footprint. For more details, read the press release.
Mashable | 9 Digital Ways to Make a Difference This Earth Day Read more »
Business Insider | INFOGRAPHIC: Americans Spend 85 Million Hours Shopping Each Year Read more »
abc7news.com | Catalog Spree iPad app partners with Arbor Day to plant trees Read more »
Softpedia | A Tree Will Be Planted If You Download This App Read more »